Without exposure, businesses would come and go very quickly. Advertising requires you to know your target audience and what form of media they would consume the most.
In this new digital age, there are even more advertising options for your business. There are a variety of different advertising resources that are all priced differently so you can choose to pay as much as you want or nothing at all.
Traditional media most commonly refers to television, radio or print media such as newspapers or magazines. This form of advertising is how you would appeal to an older audience. To optimise this medium, having your ads displayed prominently or played at peak times will increase visibility. Traditional media is a paid service so businesses who don’t want to spend too much time or money on advertising should look into other options.
New media refers to the internet and its various avenues on which you can advertise. Like traditional media, you can buy ad space to appear on prominent sites such as Google or YouTube. If you are looking for a little to no fee advertising option, social media has the largest reach. Many services, such as Facebook, Twitter and Instagram, offer free business models that highlight all your relevant information for public consumption. Their algorithms favour those who post regularly so constant monitoring is needed to ensure your advertising is being reached by as many people as possible. This form of advertising is how you would appeal to a younger audience.
On a smaller scale, physical advertising in your immediate area can boost visibility. Flyers or business cards are a good way to get locals to be aware of your presence in the community and can be fairly inexpensive. This form of advertising lets you reach a large variety of people as well as helping to establish yourself in your local area. If you have more money to spend, you could consider renting a billboard or a bus stop space for larger scale advertising.